Our Story
is About You

As your partner, we help you transform ideas into signs, and make your vision viewable from down the block.

Our Mission:

To build creative landmarks that identify spaces with style, and magnify stories with depth. Your space. Your story.

Our Landmark Decision

In 1999, we concepted, built and installed our own Archetype sign. Founder Steven Carpenter saw the need for a hybrid of engineering, science, art and perhaps a bit of magic that expressed brands and ideas like never before. Steven took his experience in the industry and his life as an artist and coupled it with the talents of Gary Stemler and Jenny Kruse to create a formidable leadership team. Gary’s background in architectural signage and environmental graphics complemented Jenny’s skills in visual-communications and applied design. Steven, Gary and Jenny made a purposeful decision to bring humanity to the workplace.