MSP Airport

Minneapolis-St. Paul International Airport

Archetype worked with the design team (Entro & Alliance architecture) to prototype and create the new wayfinding and identity for the largest and busiest airport in the Upper Midwest.

The airport’s most recent wayfinding installations include digital signage and smart technologies that communicate up-to-date information in real time as well as static and identity signage. Archetype is the sole source supplier of the new identity system to insure overall quality, consistency and attention to detail.