Founding Archetype in 1999, Steve has more than 25 years of industry experience. His plan for the company as president and CEO has focused on realizing his clients’ goals by honoring their design and providing exceptionally crafted results, no matter the challenge. With a BA in art, he is continuously inspired to push the envelope and satisfy clients such as the Walker Art Center and Caribou Coffee by drawing on his knowledge of design, supporting the productive exchange of ideas and delivering flawless fabrication and installation.

Steve is also an accomplished artist and art instructor whose award-winning work is part of numerous corporate and private collections. Learn more about his work.

Gary, vice president of architectural signage, has been in the environmental graphics field for more than 20 years, collaborating with designers, architects and their clients to implement custom graphics worldwide. With a BS degree in industrial design and graphic design, he has served on the national board of the Society for Environmental Graphic Design and on its education committee; he also serves as treasurer on the executive committee. He has spoken internationally and has mentored university students, exposing them to the intricacies of the fabrication process. Motivated by working with creative minds, he is committed to turning clients' visions into beautifully executed results.

Jenny brings more than 20 years of experience to her position as vice president. With a BS degree in visual communications and applied design, she is responsible for critical business operations within the company and places top priority on working proactively with clients to ensure smooth collaborations and productive results. With clients ranging from Caribou Coffee to HealthPartners, she takes special pride in establishing deep and long-term relationships with clients, helping them realize their design goals and become heroes to their own clients.